In a word: Keywords



Keywords are words or phrases that people will search for when looking for YOU on the internet. For example, if you are running a Pilates studio in NE Portland, OR you want to make sure that your page title includes the phrase "Pilates Studio On NE Broadway in Portland, Oregon."

When search engines crawl your site they are searching for:

- The title of your website

- The title of your page

- Keywords in the contents of your page

So it is really important to make sure that you have good keyword density in your web pages. About 10% of the text in an average webpage should contain the keywords that you think the public will search for.

SEO or Search Engine Optimization

All World Light ASP websites are created to facilitate SEO. As long as you have good key word density in your site title, page title and in your page content Google and Yahoo will find you. This type of SEO is known in the industry as "Organic SEO." Organic because you are using your content to rank on Google and Yahoo rather than paying for a service like Google AdWords.

Are Services like Google AdWords Worth it?

That is the subject of much debate. What services like AdWords do is ask you to specify your key search terms and then when the public searches for those terms, you appear at the top of the list on Google and Yahoo.

Awesome! What's the catch?

You will pay Google for each person who clicks on that link that appears at the top. Fees can be $1 or more per click depending on how poplar your key search words are.

So Which Should I Use?

The first thing you should do before deciding is to go to Google and perform a search that a real person might use to find your product or service. You might find yourself on Google if you search for your name or the name of your business but regular people searching for a Pilates studio are unlikely to search for your name before they know you exist.

When you enter a search on Google notice how many results are returned. If there are 3 million hits, then that is the number of websites that you are competing against. For the biggest Organic Search bang for your buck (so to speak) specialize. "Green Pilates Studio in Portland" is A LOT better than just "Pilates Studio."

If after narrowing down your search terms to something realistic and usable you still get 3 million REAL hits (meaning all those hits are really for that service) then consider paying for an AdWords campaign.

As always, we are more than happy to advise you on ways to increase your web traffic. Just call us or fire off an email message.

Happy Searching!,

Raja Afrika

Owner

www.WorldLightASP.com

(503) 453-6689

raja@worldlightasp.com